The paper discusses the complex interactions among rapid population growth, urbanization, and Sustainable Development Goals (SDGs) in Ugep Urban, Cross River State, Nigeria, for the period 2015-2030. This qualitative survey draws on existing academic literature, government reports, and statistical data to study how demographic pressures are manifested through significant socio-economic and environmental challenges. The problem of this research centers on the widening gulf between rapid urbanization and the provision of essential infrastructure and services. Key findings from this study show high incidence of poverty, stunted housing systems, poor sanitation facilities, and degradation of pristine natural habitats as characteristics of urbanization in Ugep. These conditions impede progress towards critical SDGs such as Goal 1 (No Poverty), Goal 3 (Good Health and Well-being), Goal 6 (Clean Water and Sanitation), and Goal 11 (Sustainable Cities and Communities). The study concludes that without a paradigm shift toward integrated, sustainable, and inclusive urban planning, Ugep's development trajectory will remain at odds with the 2030 SDGs Agenda. Recommendations are made to urgently implement a comprehensive urban development plan, significant investment in social and physical infrastructure, and in strengthening local governance and enforcement, encouraging community-driven initiative for resilience enhancement and promotion of sustainable livelihoods.