This is a philosophy of Social Science manuscript that focuses on quantitative methodology. The study identified the strengths and weaknesses of the methodology and the challenges of operationalisation of subjective phenomena. The methodology is qualitative research. The method comprised a literature review with a critical format focused on quantitative methods. The theory was based on the interpretive phenomena comprising the postulations of Webber and Shultz. The results showed major weaknesses and limitations of the quantitative methodology. In addition, there were serious limitations that were based on epistemological issues relating to operationalisation of subjective rubrics. It was argued that quantitative methodology researchers were not supposed to operationalize subjective phenomena of respondents in the course of the data collection phase. This is because researchers ignored the ontological reality that interpretations are innate, unique, complex, and unpredictable. Epistemologically, the numerical responses to the questions were inappropriate for the different measurement scales because of their spurious numerical values. To reduce discord and avoid a seeming binary, the manuscript concluded that quantitative researchers should operationalize objective research rubrics that are scientific and are evidence-based. Recommendations: Through seminar presentations, academics should be retrained on the details and types of qualitative methodology so that students can benefit from their training. Project students should pick topics that match the appropriate methodology of operationalisation. This will prevent quantitative researchers from researching subjective topics. Heads of Departments should be encouraged to adopt qualitative research methodology at all levels of degrees as an alternative to quantitative methodology and mixed methods.